The people behind SOT
Entrepreneurs first.
Partners for what’s next.
We’ve built businesses. Navigated the challenges.
And learned what it takes to move an idea forward.
Meet the entrepreneurs behind SOT Ventures.
Meet our partners ↓Our partnersIndependent perspectives. Shared ambition.
01Ricardo Poupada
CEO, Sestri Capital
A digital entrepreneur and investor with experience building media businesses, developing new ventures, and managing family assets.
Explore Ricardo’s story +
Ricardo co-founded AskMen.com and led the business through its acquisition and international growth. He later co-founded the immersive media agency 5th Wall, working across virtual and augmented reality.
He founded Sestri Capital to bring a fresh approach to family assets and portfolios, and co-founded SOT Ventures in December 2014.
Visit Sestri Capital ↗
02Reed Bousada
CEO, Bousada Interiors
A third-generation business leader who transformed a family furniture business into a commercial flooring company with a national reach.
Explore Reed’s story +
Reed took over his family’s business at 19. His decision to focus on commercial flooring helped guide its expansion beyond Quebec, with offices in Toronto and Ottawa.
His experience navigating growth and difficult markets shapes his perspective as an entrepreneur, advisor, and co-founder of SOT Ventures.
03Pier-Luc Gaudet
Entrepreneur, Groupe Residencia
A serial entrepreneur creating opportunities for the next generation through residential service businesses and student-led franchises.
Explore Pier-Luc’s story +
Pier-Luc co-founded Qualité Étudiants and helped develop a family of residential service businesses, including Vitres.Net, under Groupe Residencia.
His work has given young entrepreneurs a structured way to launch and run a business. A co-founder of SOT Ventures, he brings that same interest in early entrepreneurial potential to investing.
Built on experience
Different journeys.
A shared understanding of the founder’s.
From digital media to commercial construction and residential services, our partners bring the perspective of people who have built and run businesses themselves.
How we work with founders ↗